Doing business in an international market can be very risky if you do not know which entry strategy is the most appropriate for your company. Let’s go through all the steps and analyses needed to explore a foreign market and choose the safest strategy to do business abroad
FORMAT MICROLEARNING: You can enjoy the lectures whenever you want, in your own time
Programme
Throughout this virtual journey, you will be able to have an understanding of all the different entry strategies and uncontrollable elements to take into account before expanding or creating your business abroad. You will learn how companies can choose the perfect strategy to enter an international market based on a local, environmental analysis.
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how to do business in international markets
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analysis of the uncontrollable elements in a foreign market
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direct and indirect entry strategies - pt.1
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direct and indirect entry strategies - pt.2
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competition analysis
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segmentation analysis
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how to set prices in foreign countries
THE FIRST LESSON IS FREE!
Are you not sure about taking this course? We gift the first lesson to you because we belive in your own value growth. You just need to sign up into our platform!
PROFESSOR
ANTONELLA SALVATORE